Can Be Heard in Best Buy

Thursday night, during a trip to Best Buy to get the new Woody Allen movie just released on DVD, my brother, Karissa, and I noticed that they had a Windows Media Center PC playing music. The media center, which was hooked up to a 30-inch screen, had Apple's iTunes on. It was blaring some obnoxious new Trapt song throughout the entire store. It was mainly because of the annoying nature of the song that I had an idea for a great new advertising strategy.

The computer just so happened to be hooked up to the internet (which was a dumb idea if you ask me), and so, within iTunes, I logged on to their music store. I got into the podcast section and typed in the keyword "Dodge" and within moments my radio show appeared. With one click of the button I subscribed this Best Buy showroom computer to "Dodge Intrepid and the Pages of Time" and it began to download the season two trailer! Once it finished, I cranked up the volume, pressed play, and walked away.

"Get your library cards ready!" the commercial screamed throughout the store. The three of us tried to act as nonchalant as possible, splitting up and looking at different items, all the while keeping an eye on the Media Center. After about thirty seconds, an employee walked by and heard the commercial say, "We're going to be burned at the stake!" He stopped immediately and looked at the monitor, trying to figure out exactly what the hell was playing. He listened for a few more seconds, and then carried on his merry way, allowing the commercial to finish playing.

No one is going to notice that commercial was ever put on there, and who knows, they play that media center enough that the file will probably come up again. It's a great strategy to promote the show. Just go in there from time to time (especially on those busy Tuesdays) and press play. Pretty soon we'll have tons of new people at our show November 5th!